CASE STUDY
300% Increase in Leads for Residential Electrician
How we helped a small residential electrical business in Toronto triple their leads and expand to new service areas.
Client: Johnson Electric
Toronto, Ontario
The Challenge
Johnson Electric was struggling to generate leads and compete with larger electrical companies in the Toronto area. They had a basic website that wasn't optimized for conversions and relied mostly on word-of-mouth referrals. The owner wanted to grow the business but didn't know how to effectively market their services online.
Key challenges included:
- Outdated website with poor conversion rates
- No visibility in Google search results
- Heavy competition in the Toronto electrical market
- Limited marketing budget
Our Solution
We developed a comprehensive digital marketing strategy tailored specifically for Johnson Electric's needs and budget. Our approach focused on maximizing ROI while building a strong online presence.
Website Redesign
We completely redesigned their website with a focus on conversion optimization, clear service pages, and prominent call-to-actions.
Local SEO Campaign
We implemented a comprehensive local SEO strategy targeting Toronto neighborhoods and specific electrical services.
Google Ads Campaign
We created targeted Google Ads campaigns focusing on emergency electrical services and high-margin jobs.
Google My Business Optimization
We optimized their Google My Business profile to improve local visibility and generate more leads.
The Results
300%
Increase in Leads
25+
First Page Keywords
3
New Service Areas
2
New Electricians Hired
Within six months of implementing our strategy, Johnson Electric saw a dramatic increase in leads and business growth. The website now converts at 15% (up from 3%), and they rank on the first page of Google for over 25 high-value keywords in the Toronto area.
The success of the campaign allowed them to expand their service area to three new neighborhoods and hire two additional electricians to handle the increased demand. Their Google Ads campaigns now generate a consistent ROI of 500%, with emergency electrical service calls being particularly profitable.
"Working with Electrician.Agency transformed our business. Their specialized marketing approach helped us increase our leads by 300% in just 6 months. We've had to hire two new electricians to keep up with demand, and we're now expanding into new service areas. I highly recommend them to any electrical contractor looking to grow their business."
John Johnson
Owner, Johnson Electric
Want Similar Results?
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